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Rwanda : Orange Money reaches 4 million customers and launches in Jordan and Mauritius

20 June, at 10 : 49 AM Print

Rwanda orange_logoOrange Money has reached the threshold of 4 million customers in Africa and the Middle East and celebrates its commercial launch in Jordan and Mauritius. These two additional countries mean that the service is now available in 10 countries across the region.

Orange Money, the Group’s mobile payment service, was first launched in Côte d’Ivoire in December 2008. It has since been made available in Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal. Over the past few weeks, the service has also been launched in Jordan and Mauritius, in line with Orange’s goal to launch the service in all 22 countries in Africa and the Middle East where the Group operates.

Commenting on the development of Orange Money, Marc Rennard, Orange’s Executive Director for AMEA operations, stated that: “Orange Money plays an important role in driving growth in our activities in emerging markets, allowing us to contribute to the economic and social development of these countries, while improving our customers’ loyalty.”

In only eighteen months, Orange Money has quadrupled its customer base, which now covers 14% of all Orange customers in these 10 countries. In Madagascar, over a third of all customers have opened an Orange Money account, while in Côte d’Ivoire daily transactions now exceed one billion CFA francs per day. This exponential growth attests to the strong consumer appetite for this innovative, simple and practical mobile payment service in countries where the population has limited access to bank accounts but is widely equipped with mobile phones.

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