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27 July, at 11 : 36 AM Print
Over the next 60 days MTN Rwanda customers will have the chance of winning fantastic prizes worth Rwf90 million including daily airtime vouchers, weekly low- ‐end and high end cell phones, laptops and data modems.
MTN Rwanda is the leading telecommunications service provider in Rwanda has launched a new mega promotion dubbed “Sharama” with daily winnings including three cars
according to Yvonne Manzi Makolo, MTN Rwanda’s Chief Marketing Officer, the promotion is designed to give back to loyal MTN clients and also stimulate excitement in the market, as the company subscriber base grows.
“At MTN Rwanda we continuously place customer experience as a top priority, and we will continue providing exciting promotions that empower the lives of our customers. Through the daily and weekly prizes, we believe that MTN Rwanda will make a difference by positively impacting the lives of the winners,” Makolo said.
Last week Rwanda Utilities and Regulatory Agency (RURA) released monthly subscriber figures that indicated MTN Rwanda had grown to 3.03 million subscribers by the end of June 2012.
Entering the promotion for an MTN subscriber only requires one to send or call 155, at a cost of only Rwf35 for both the services. Each call or short message sent will get the customer a free SMS and the more one sends the better their chances of winning.
Sakyi Opoku the Snr Manager for Brand and Sponsorship said, MTN is delighted to offer such an exciting mega promotion to valued customers in Rwanda because it is also in line with the new brand campaign ‘Better Together’.
“While ‘Sharama’ means ‘shine’ it also rhymes with one of our brand values, which is ‘the ability to do’. This is meant to create an excitement among our subscribers. Subscribers are better striving with us. Our brand gives hope and gives the winners the belief to achieve. Because we value our clients its in the same spirit that we give back to them in an exciting manner,” Opoku said.
The MTN brand this year received a number of brand accolades. In May Millward Brown, one of the world’s leading research agencies and expert in effective advertising announced that MTN brand was the first African brand to be listed on the ‘BrandZ Top 100 Global Brand’ listing.